Hotel and Destination EV Charging Consulting

Amenity or revenue

As an amenity, charging competes with other capital the property could spend on guest experience, and it is judged on whether guests choose you over a comparable property without it. As a revenue line, it competes with charging sites nearby and is judged on utilisation.

Most destination properties are honestly in the first category and model themselves as though they were in the second, which produces disappointment on both counts.

Dwell time is your advantage

Guests stay for hours or overnight, which means AC charging delivers a full replenishment without the capital and supply demands of fast charging. Destination sites that install DC are usually solving a problem they do not have.

What guests actually want

• To know before booking that charging exists and is likely to be available
• To use it without downloading anything at arrival
• To not find the bay occupied by a vehicle that finished charging hours ago
• A clear answer at reception when something does not work

The third and fourth are operational rather than technical, and they are where guest complaints concentrate.

The reception problem

When a charger does not work, a guest asks reception, and reception has no visibility into it. Destination sites need someone who can see charger status and a defined escalation route, or the amenity becomes a source of complaints about the property rather than about the charger.

Access and abuse

Open bays attract non-guests, particularly where public charging nearby is scarce or expensive. Whether that is a problem or free marketing is a commercial decision, but it should be a decision rather than a discovery.

How this relates to the vertical page

This is the consulting engagement: deciding the model, sizing the site and designing the guest and operational experience. Product and solution information for hospitality is covered separately.

Availability is the product

For a hotel, a mall or a restaurant, charging is not a revenue line. It is a reason to choose you, and it works only if the point is free when the driver arrives.

That makes the specification question simple and the usual answer wrong. What matters is how many vehicles can charge during a typical stay, not how fast any one of them charges. Dwell time at a destination is measured in hours, and a car parked for four hours does not benefit from a charger that could have filled it in one. More points at lower power serve more guests from the same supply.

Our position generally, and it applies most strongly here: availability beats power. A 7.4 kW point that is free beats a faster one that is occupied, and the guest who could not plug in is the one who remembers.

How we work with you on this

For a destination site, charging succeeds or fails on guest experience rather than on electrical performance, so the design conversation includes your operations people and not only your engineers.

We will usually recommend spending less on power and more on the number of points, which reduces what you buy from us. It is the right answer because the guest who could not plug in is the one who writes about it.